Single Grain

APRIL 22, 2021

” Many marketers and other people probably know that Amazon launched its affiliate program, called Amazon Associates , in 1996: Contrary to popular belief, however, Amazon wasn't the first to launch this revenue-sharing concept. You've probably heard of Groupon, a company that connects subscribers with local merchants.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Single Grain

DECEMBER 31, 2019

As defined by Investopedia : “Social commerce is the use of networking websites such as Facebook, Instagram and Twitter as vehicles to promote and sell products and services.” Keep an eye on users' purchase intent and make your move when enthusiasm for your product is at its peak. Adopt a mobile-first outlook.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

SalesIntel

APRIL 16, 2021

The right use of data is important for B2B companies to develop a foolproof go-to-market plan. No company works without data, and it’s equally important to understand how to use it to launch targeted marketing campaigns and achieve sales success. Personalized recommendations are responsible for close to 35% of Amazon sales.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Outgrow

SEPTEMBER 23, 2019

It’s simply the ability of a company to retain its customers over a specified period of time. The probability of selling to an existing customer is 60-70%. On the other hand, the probability of selling to a new prospect is 5-20%. A positive brand image helps a business acquire new customers, cross-sell and upsell to customers.

Ideal Customer Profiles 68

Ideal Customer Profiles Outgrow Top of Funnel Cross-Selling 68

Unbounce

NOVEMBER 14, 2019

Boost cross-sell purchases with a related product recommendation. Amazon, the world’s largest online retailer, attributes 35% of its revenue to cross-selling. If it works for Amazon, you’d better believe it can work for you, too. Amazon does this really well. Cat gif , anyone?).

eCommerce 111

eCommerce Creativity Cross-Selling Urgency Marketing 111

Martech Advisor

NOVEMBER 5, 2019

For example, Publicis Media had partnered with geospatial technology company Vistar Media, and identity resolution provider LiveRamp for a DOOH campaign for the clothing brand REI. With this, REI activated a cross-channel DOOH and mobile media campaign to reach customers and prospects in places where they were most likely to spend time.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Convince & Convert

MAY 24, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I’ll tell you why I bought, and to me I ignored the financial fundamentals of a company that’s still this early stage, as Facebook.

Enterprise Management 114

Enterprise Management Work Management Marketing Automation Services Marketing Management 114

Aberdeen

NOVEMBER 22, 2019

But companies today need more than just customer data to manage customer experiences in a seamless manner. By establishing a unified and consistent version of truth —whether it is product availability or last customer contact — companies can manage their activities more accurately. How Tableau Fits into the Broader Picture.

Enterprise Management 16

Enterprise Management Marketing Automation Services Work Management Marketing Management 16

Convert

APRIL 18, 2022

But having an effective pricing strategy isn’t about crossing one of the 4 P’s in marketing—it’s an underutilized growth lever. Users have to explicitly give their consent and companies have to let them know the specific reason for collecting the data. They would have no option but to pay whatever price is set by companies.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52