Navigate the Channel
DECEMBER 1, 2023
Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.
ClickZ
JUNE 1, 2020
30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. Cutting through the noise: A framework for assessing the state of martech.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClickZ
JANUARY 2, 2021
2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 30-second summary: . Hello, 2021!
Digilant
DECEMBER 7, 2023
In the US, 80% of people play video games, resulting in a video game market size of $97.67 In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. Opportunity: In-Game Mobile Ad Buys Projections indicate that by 2027, advertisers will spend $9.86 billion (2022). minutes and 18.2
Customer Experience Matrix
AUGUST 4, 2022
The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon. In fact, the Duopoly’s share of US digital ad market peaked in in 2017, if we believe eMarketer.
Porch Group Media
AUGUST 14, 2019
81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority. Retailers are investing highly in acquisition marketing. According to research by Oracle, 81% of ecommerce retailers stated that customer acquisition was their biggest marketing investment priority. 3) Purchase Intent Marketing.
Hubspot
MARCH 15, 2017
There's a lot of talk about AI, but it can be confusing. With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Here’s how it works on Amazon, for example: Source: botler. What other bots should marketers be aware of?
Expert insights. Personalized for you.
65 
Let's personalize your content