Paul Gillin

JANUARY 24, 2013

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

DECEMBER 18, 2011

SocialVest is an online retail platform that allows customers to buy and give at the same time. The site suggests an array of thoughtful gifts based on information you provide about the recipient – everything from age and relationship status to how often the cook and their level of neatness. SocialVest. Wantful.com. HipMunk.com.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Long-term relationships. Knowledgeable buyers.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50