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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. So are predictable business operations … for strategic planning (forecast demand) and resource allocation (both human capital and technology investments).

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Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker

Full Circle Insights

Taken together, these functionalities allow B2B marketers to track advertising impact on revenue and allocate spend to their most productive campaigns – all right inside the CRM. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Microsoft, Bing, and others are trademarks of Microsoft Corporation.

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Dreamforce 2014: Process Is More Important Than Analytics

Customer Experience Matrix

photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. But nomenclature notwithstanding, the two systems do seem to work together.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

A couple of years ago I wrote a blog for Salesforce.com about lead definition. Documentation of allocated budget or the process for budgeting. All because the CEO did not insist on a common definition of a lead. Define what a lead is. Answer the questions: What do we sell? Who are we selling it to? Documentation of environment.

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Marketing Attribution – Beginning of a Data Journey

B2B Marketing Analytics

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

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Sales and Marketing: The technology behind CRM

markempa

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions.

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Top 2 Marketing Analytics Priorities for B2B Marketing Teams

B2B Marketing Analytics

It is not fair on part of marketing leaders to allocate their budgets to different tactics without having access to the insights around how these tactics perform. While all such touches have a varying degree of influence on the deals, they all come at a cost from the limited marketing budget.