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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. Tracking churn rate with a CJO tool helps identify potential pain points or issues in the customer journey that may lead to customer attrition.

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How To Drive B2B Revenue Growth

The Marketing Blender

Marketing is the engine that drives growth, and if you’re not allocating a reasonable budget to it, you’ll likely struggle to reach your revenue goals. To put things into perspective, consider the following benchmarks: To maintain your current revenue, allocate at least 5% of your total revenue to marketing.

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10 Sales KPIs Every SaaS Team Should Track and Measure

Scoop.it

This is a relatively simple way to keep an eye on your new sales, upsells and cross sells, renewals and your monthly churn rate. It’s also an important metric for resource allocation, especially in the SaaS realm where you need to stay innovative. Churn Rate. Revenue Churn.

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Driving growth through data: Optimizing the retention stage

Martech

to understand how our customers are using our products and identify opportunities for cross-selling and upselling, as well as to: Measure changes in product usage patterns over time to detect shifts in customer behavior and adjust marketing efforts accordingly. Product usage data (frequency of use, duration of use, etc.)

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates. By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience.

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The Bow Tie Funnel

Heinz Marketing

Some metrics you can track here are Customer Lifetime Value (CLV), Marketing Influenced Adoption, Pipeline from referrals and repeat clients, Retention Rate, Churn Rate, Renewal Rate, Net Promoter Score (NPS), Repeat Purchase Ratio, Attach Rate by Product for cross-selling, and many more.

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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. Monitoring these metrics allows for accurate revenue forecasting, enabling your teams to make informed decisions and allocate resources effectively. Also, for net MRR and ARR, exclude churn rate.