Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    CMO and CSO leaders of the new digital and social age will need to demonstrate authenticity in all ways.  Authenticity.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia. Buyer experience is designed for the digital and social age. The advent of the digital and social age has made design thinking a much sought after competency for many B2C as well as B2B organizations.    There are five key management principles applicable to Buyer Experience Innovation: 1.

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). With the age old battle of sales feeling that they are getting bad leads. I am a big baseball fan and a one-time want to be pitcher. Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia. Social Buyerology: Understanding Buyers in the Social Age (buyerpersonainsights.com). In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.  The Research Methods of Social Buyerology (buyerpersonainsights.com).

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia. In today’s social age, organizations that will put themselves on an evolutionary path that puts them in alignment with their new social buyer persona will have the best chance of succeeding in the future.  To say things are changing is an understatement. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   This is also radically changing the concept of public relations in the social age.   Changing forever conventional perceptions of how buyers in the social age work, collaborate, meet challenges, find solutions, engage with sellers, and ultimately make purchases.  Related articles.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   The rise of social media and the digital age has heightened the awareness on the part of B2B buyers to seek more meaningful ”buying” interactions on a humanized level.  One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

MAY 11, 2011

Image via Wikipedia.   At this point in time in the social age, although it has always been a process by which to understand buyer behaviors for nearly a decade, buyer persona development is a critical means for B2B companies to get a handle on how to understand and segment buying behaviors. . 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Many sales and marketing approaches have been designed around these static views, whether they be defined as 4, 5, or 6 stages makes little difference, and in today’s digital age creates a severe disconnect with buyers.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

MAY 12, 2011

Image via Wikipedia.   Understanding the archetypes of buyers and their relevant goals can provide the powerful insights B2B Sales needs to engage with buyers in this new social age.    My thought here is very different than the conventional purchasing department. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   Two major impacts are the recession and the rapid growth of the digital age.    I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!    I think that 2011 will be one exciting year. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100