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Leads are Hard 

ViewPoint

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag. Sound familiar? Guess what.

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AI copyright could lead to new Marketing opportunities

Kevin Indig

Aggregators like Google would lose power since content platforms could train models on their data and provide superior AI experiences. Of the 45 terabytes of text GPT-3 was trained on, 60% came from Common Crawl*, 22% from WebText 2 (which is trained on outgoing links from Reddit), 8% on books and 3% on Wikipedia.

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The right social media listening tools for the right jobs

Biznology

Photo credit: Wikipedia. If you are monitoring a crisis, or you are picking out possible job applicants, or you are trying to identify sales leads, this can work just fine with free tools, as long as you are willing to pay someone to sit in front of the screen and watch the stream. Free tools can be just fine in those situations.

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Wearables, sensors and other things to watch in 2014

Biznology

(Photo credit: Wikipedia). Though the sensors were put into your devices for your convenience, when the information is aggregated it can be useful to society at large (or companies in particular, as you can imagine). In 2014 and beyond, look for ways that aggregated sensor data morphs into new products or apps.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. So curated content is not something new.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Google Reader - Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics.

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The Bamboo Project Blog

Buzz Marketing for Technology

Somehow the fact that people tend to scan when they read online leads to a diatribe on how weve wasted our money by trying to get schools to come into the technological 21st century by bringing laptops into schools. Week 4-- Aggregators and RSS Feeds. More interesting than Wikipedia are the billions of pages of how to do things.

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