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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. As your experimentation process evolves, you can create more variants and optimize the allocation to fit your needs.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application. Examples are: A/B/n testing Multivariate testing Usability testing Functionality testing Security testing Database testing, etc. Then we also have the impact of GDPR and e-Privacy regulations.

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26 Tools To Help You Create Better Headlines (With Bonus Resources)

Optinmonster

With IsItWP Headline Analyzer, you can type or paste your title, click Analyze , and get a detailed headline analysis. Sharethrough Sharethrough ’s headline tool analyzes your title and gives it a score based on a multivariate linguistic algorithm. Moz Keyword Explorer Moz is one of the leading keyword research tools in the market.

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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

Post-segmentation, in particular, allows you to define audience segments once a test is completed, leaving room for you to make useful discoveries about your audience during the testing process. Non-segmented A/B testing results can be illusory, leading to biased actions. However, this is not the case in most practical applications.

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SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

According to Guarnaccia, the company has seen control over the CMS selection process steadily migrate from IT departments to marketers over the past four years. At a minimum, each page must be given its own ID and, more realistically, pages must be given multiple tags to facilitate analysis.