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B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales

Inbox Insight

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. According to our first party research conducted among our IFP audience, lead quality is the key focus for 40% of senior B2B marketers.

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6 Tech Strategies to Optimize Your Recruitment Funnel

Zoominfo

Even before the pandemic, a far more fluid, labor-driven hiring market meant the time-tested methods for interviewing and hiring candidates were becoming outdated. Here, we examine the digital recruiting funnel and identify tech strategies that recruiters can adopt to drive better outcomes for their business.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. B2B buyer behavior has shifted dramatically to independent, online research.

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. B2B buyer behavior has shifted dramatically to independent, online research. Signs of buyer intent.

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How to Use B2B Intent Data to Generate Quality Sales and Marketing Leads

DealSignal

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Higher engagement across the buying committee for in-market accounts. Signs of buyer intent.

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How To Evaluate an Online Video Platform

Vidyard

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. Contents 1. Video for Sales 1.3

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Funnel Vision: Content Marketing Strategies That Create Engaging Health Care Experiences

ClearVoice

Health care marketing funnels can be used to map out a happy path for every segment of your audience, helping to guide them on their journey to find health care information that is both relevant and useful. Using marketing funnels to create targeted health care content. Enter the marketing funnel.