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What Is an SMB and What Do You Need to Know to Be Successful?

Salesforce Marketing Cloud

Starting a small and medium-sized business (SMB) involves planning, making key financial decisions, and understanding what it takes to succeed. The good news is, that you have the potential to make a big impact if you can learn what it takes to be successful as an SMB. There’s the standard definition for SMB, of course.

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Study finds 83 per cent of Australia and New Zealand SMBs concerned about economic conditions

Vision6

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024. All stats are representative of their associated demographics.

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Uncertain times: Monday’s Daily Brief

Martech

And at Third Door Media, the parent company of MarTech, our CEO and founding partner Chris Elwell has recently shared some of these experiences , along with the news that MarTech and SMX events will be all virtual in 2022. Shopify’s recent partnership with Roku achieves a similar upgrade to SMB ad campaigns. Read more here.

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Bombora and LiveRamp Create Digital Advertising Solution: Marketers Rejoice!

Martech Advisor

Let’s understand the working of the solution and how it will help marketers target SMBs. Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent. The solution promises intent-driven data that leads to identifying SMBs with business intent.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

In addition to careers, companies are transforming too. All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. The phenomenon dubbed “The Great Resignation” shows no signs of slowing down.

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4 Performance Marketing Trends for 2022

LeadsRX

Focusing on the “Small” in SMB – Analytics is for Everyone. For our purposes here, we are focusing on the Small-to-Midsize Business (SMB) category. The “small” in this category applies to companies that make less than $50 million annually, while companies that make between $50 million and $1 billion are considered mid-sized.

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

The customer experience (CX) is essential to the survival and growth of the modern SMB. Customer relationship management (CRM) software offers companies on a budget the ability to organize customer data on the level of an international enterprise. The information also allow a company to quantify its qualification process.