Aggregators Analytics Business Privacy Protection 
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. Litmus Email Analytics. How can you do that?
Martech
APRIL 23, 2024
For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?
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Litmus
NOVEMBER 16, 2021
What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.
Salesforce Marketing Cloud
APRIL 21, 2022
These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. Rethink your marketing data analytics strategies. Turn insights into outcomes with marketing data analytics.
Litmus
AUGUST 6, 2021
But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.
Martech
OCTOBER 18, 2021
With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. businesses,” said Debar. A bill for a federal Safe Data Act was filed in the U.S. Senate in July. Why we care.
Bluetext
DECEMBER 8, 2022
As of 2023 these two states will join California, Virginia and Nevada as the five privacy protectorates with enforceable data privacy regulations in effect as soon as January 1st. Businesses will need to post links on their website so consumers can opt out of both the selling and sharing of their data. .
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