DealSignal

JANUARY 19, 2021

Third-party intent data, particularly from an aggregator, will give you the most comprehensive view of who’s in the market to buy your product or service. Focus on leveraging high-impact pieces (such as guides, white papers, etc.) You need intent data to find leads who are looking for a solution like yours.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Leadspace

MAY 16, 2017

Rather, B2B marketing organizations should seek a solution which effectively aggregates and cross-checks multiple data sources, to provide the widest available market possible. While that is indeed a problem, the solution is not to attempt to reinvent the wheel by drawing data from a single homegrown database.

Marketing AI 63

Marketing AI Marketing Automation Services Demand Generation Lead Scoring 63

PathFactory

JULY 3, 2019

We had 100 people click on the email we just sent with Marketo. We had 100 people click on the email we just sent with Marketo. What we do is aggregate it. Now we’re actually giving the teams the evidence to say, we don’t need to start writing white papers. Know your data.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61

Engagio

MARCH 20, 2019

Think through your naming conventions, marketing channels, engagement statuses, and all other data that will be aggregated and displayed in dashboards. The data has to come from many different channels, not just CRM, not just Marketo – but from all the channels where your customers are. Multi-Channel. Account Based.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

The ABM Agency

FEBRUARY 16, 2021

Some typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on assets below. . White papers: to give a more in-depth look at how your product or service addresses specific pain points. Landing Pages: personalized by target account.

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Full Circle Insights

JUNE 16, 2020

It has an architecture that stores raw digital campaign data, converting it to aggregate information that it sends to the CRM. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Find out more here. Defining Marketing Attribution. Additional Resources.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

JANUARY 13, 2021

Digital Source Tracker’s integrated architecture automatically collects digital campaign data and sends daily aggregate information into the CRM. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Additional Resources. Case Studies. Infographics.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Full Circle Insights

APRIL 15, 2021

We’ve had customers tell us that if they had to strip their martech stack down to bare essentials, they’d keep the CRM, where they create and collect leads, plus their primary marketing automation system (Marketo, for example) and their Full Circle Insights solution to measure everything. White Papers. Additional Resources.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85