Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Media buying and media planning fall into the same category but are two different processes. However, in a small to medium-sized business, the job may be done by the same person or team. Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries.
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