Remove agency first-mover operations
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The MRI principle: Why it’s beneficial for martech practitioners

Martech

Marketing technology practitioners definitely have a need for this principle as they’re movers and shakers who are always affecting their colleagues. Spence Darrington recently shared some insights about helping CMOs better harness their marketing operations teams. I recall a recent item that highlights this. We’ve all been there. .

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Making the case for marketing technology within your organization

Martech

The end goal McCune described is an “always-on” set of functions that operate 24/7, like a machine. Managing and maintaining that always-on marketing machine will feel much more like owning a manufacturing line than, say, leveraging your in-house agency,” he said. First, marketers need to make the financial case.

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The Masonite Team and The New Brand Reality

Porch Group Media

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Jennifer: I would say experience building supply, experienced channel marketing, experienced retail marketing, experienced marketing operations, experienced external communications.

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Website Design Trends: Dark Mode

Bluetext

Big-name brands like Facebook, Google, WhatsApp, Instagram, and Apple were all early movers in adopting dark mode interfaces and have influenced many others to follow in their footsteps. The post Website Design Trends: Dark Mode appeared first on Bluetext. So Now You’re Interested in Dark Mode, but Don’t Know Where to Start?

Design 46
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Competitors want you out, influencers want you in

Onalytica B2B

Believe it: some people out there love you, or love what you do, or love the sector you operate in. First of all, why? He’s the CEO of the largest privately owned PR agency in the world. The post Competitors want you out, influencers want you in appeared first on onalytica. The influencers you know…. Why do this?

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ZoomInfo’s 10 Most Popular Companies

Zoominfo

AT&T is a business services communications provider, offering a variety of global communications services to customers, including large domestic and multinational businesses, small and medium-sized businesses and government agencies. is a global financial services firm with operations around the world. JPMorgan Chase & Co.

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How to Implement Your Content Marketing Strategy

Content Standard

Your content marketing program’s business goals need not be predictable, short-term monetary needle-movers. It’s an operational process whereby your marketing team starts to look less like an agency manager (or worse, agency client ) and more like its own creative studio and profit center: a media company.