Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 131

Marketing AI Enterprise Management Paid Search Agency Work Management 131

Martech

FEBRUARY 15, 2024

This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas.

Marketing AI 121

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 121

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. It determines how much you can invest in paid ads or tools like marketing automation. But what comprises a content budget?

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. Get more leads.

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. The role of AI in SEO content creation Amidst the resurgence of SEO, organizations must take a fresh look at their approaches to planning, creating, and managing SEO content.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

ANNUITAS

MAY 31, 2023

It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. By now, we’ve all heard how tools like ChatGPT can be used to create new content, such as blog posts, emails, and marketing materials.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets? But how can marketers ensure teams across different departments (e.g.,

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Marketing Insider Group

MAY 11, 2021

Distributing Targeted Content. Learning which types of content resonate best with your audience (or different audience segments) and which channels they’re using most can inform future content marketing decisions. Create the Right Content for Current and Future Customers. Learn about our Content Builder Services.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Brandpoint

FEBRUARY 21, 2023

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

The Lead Agency

APRIL 13, 2023

B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. According to a Demand Gen Report , 96% of B2B buyers consider content from industry influencers and thought leaders valuable in their decision-making process.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. Dorie Clark.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

BenchmarkONE

JULY 28, 2022

Content marketing is a pretty broad term. While some firms put a lot of emphasis on the “marketing” side of the equation, others may be strictly content production houses. So how do you make sure that your agency — or the agency that you’re thinking of hiring — is worth the money? Transparency.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Basic content creation, graphic design, and video editing skills may also be required.

Paid Search Agency 109

Paid Search Agency Planning Ad Building Enterprise Management 109

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Brandpoint

JULY 16, 2020

So you recognize that your company could really benefit from a solid, well-conceived content marketing strategy. Many organizations come to the realization they’re missing out on potential customers if they’re not publishing relevant, engaging content to their websites and social media sites. Content marketing agencies across the U.S.

Paid Search Agency 140

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 140

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Content management. Get the daily newsletter digital marketers rely on.

Digital Asset Management 104

Digital Asset Management Enterprise Management Work Management Marketing AI 104

Martech

OCTOBER 28, 2022

Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. You constantly have to make content to stay top-of-mind. Content creation. Having the right content and current content. Keeping it fresh.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

New North

AUGUST 22, 2023

Depending on what skill sets you have in-house, it might make sense to lean on an inbound marketing agency to help generate opportunities for your sales team. How can you ensure the agency is in sync with your audience and can amplify your brand’s voice? But how do you pick the best one? But what exactly do they prioritize?

Advertising Agencies 52

Advertising Agencies Inbound Marketing Marketing Agencies 1 Paid Search Agency 52

Launch Marketing

AUGUST 23, 2023

The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing. These tools have a vast number of capabilities that are making huge differences. This is precisely where an agency like Launch Marketing proves invaluable.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. AI tools reshape ad creation, providing innovative ways to reach wider audiences. Quality content provides value, which builds lasting ties to your target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In the fast-paced digital age, AI-powered tools and automation will play a significant role in streamlining PR processes. Read our last blog on how to get sales teams using PR content here.

PR 62

PR Forecasting Campaigns Analysis 62

Brandpoint

DECEMBER 13, 2021

If your company’s digital marketing, from the way you focus on demand generation to how you present yourself on social media, to your digital sales tools and online employer brand, are not top notch, you’ll feel it sooner than you realize. (If Consider reaching out to an agency to fill the gap in execution. It might be time for Plan B.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

ClearVoice

AUGUST 27, 2020

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. Big companies that had historically relied on agencies of record for all creative work are increasingly looking toward small shops or independent content creators to work more nimbly.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. Must be a new Furby. What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Lead Forensics

DECEMBER 8, 2023

From modern CRM systems to marketing automation software and clever tools like Lead Forensics, there are now many ways to keep on top of your activities. So with the right know-how and tools in place, ABM can be an effective strategy. The overall aim here should be to encourage your targets to engage with your content over time.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Automation Services Marketing Management 52

RebelMouse

FEBRUARY 5, 2021

RebelMouse is an industry-leading healthcare CMS that provides all the tools needed to create, maintain, publish, and distribute content on the web. Through a combination of our tools and back-end technology, as well as our amazing creative agency, we power some of the best healthcare sites on the web.

Stats 98

Stats Distribution Ad Agencies ROI 98

Sprout Social

SEPTEMBER 18, 2023

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Take into consideration the cost of tools, resources, employees and contractors.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Distribution chains. You can download our full paper , including many terrific interviews from WPP executives. Value chains.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Atomic Reach

AUGUST 25, 2021

Sooner or later, you’ll realize that agencies, managers and tools will also be a part of the billing. INFLUENCER MARKETING AGENCY. Some influencers are managed by an influencer marketing agency. Agencies usually charge brands based on a specific campaign. TALENT MANAGERS.

Cost 52

Cost Advertising Agencies Enterprise Management Marketing Budget Creation 52

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. As media-industry obsessives, we first encountered RebelMouse through their content. Apple News is an application that aggregates news and features content from various publishers.

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

ClickZ

APRIL 8, 2021

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that brands need to successfully compete and win in the marketplace.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

ClearVoice

FEBRUARY 21, 2024

Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. Content Marketing Institute found that 75 percent of enterprise marketers report that their organization outsources at least one content marketing activity annually. Skimping on quality is not an option.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52