Webbiquity
FEBRUARY 7, 2010
The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. Your goals—how many leads or sales are you planning to drive from search marketing?
Webbiquity
JUNE 17, 2010
Government stuff, on AdWords. Same product as before, only they’d made a few tweaks to optimize it for business use. Sweet new white paper to go along with it as well. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report.
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Webbiquity
MAY 20, 2010
Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content?
Webbiquity
FEBRUARY 14, 2010
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. “Only in the last third of the today’s purchasing process do buyers want to engage with sales reps.
Webbiquity
JANUARY 25, 2016
As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. They place the least value on white papers and ebooks (though these assets are very important further down the funnel).
Webbiquity
SEPTEMBER 25, 2018
Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. Respondents in the B2B Marketing Zone study split on the effectiveness of: Google AdWords (now Google Ads); email marketing; event marketing; and their.
Webbiquity
JULY 24, 2012
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. A keyword with a low CTR and a $10.00
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