Biznology

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Back to the basics: a method for B2B success in 2018

Biznology

Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

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Are you overlooking paid search optimization?

Biznology

And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about. Sure, local search has changed the game, but what about boring old PPC? It's exciting and all breathtakingly new.

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10 case studies show how web analytics prove ROI

Biznology

HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. With insights from web analytics, BuildDirect increases sales by 50%. KEEN FOOTWEAR : Is an outdoor shoe manufacturing company based in Portland, Oregon.