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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Most advocate creating separate campaigns for mobile and online ads.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

So in order to maintain and grow website traffic, online marketing practices have to change as well. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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A Guide to Quora Ads for B2B Marketers

KoMarketing Associates

These ads will appear anywhere on Quora, so try to narrow your focus and group similar interests as you would normally do on AdWords – this will help when measuring success if everything was tagged properly. Are you also running an AdWords program? Topic Targeting. There are some specific guidelines for image ads as well.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ).