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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. What is genAI exactly?

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Cost: Prices vary for a range of passes, workshops, and boot camps. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Price: $985 Conference Pass; $500 Workshop Pass. Great for: B2B marketers, content marketers at all levels, and content marketing vendors.

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Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Moz

This initiative enabled our community to learn faster through structured, interactive workshops. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. What is an SEO Certificate?

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Inbound Marketing Ideas for Your Business [Webinar FAQs]

LeadSquared

How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? If you’re looking for a tool to manage curated content, Scoop.it Go to start-up meets, workshops, networking events, co-working spaces, etc. Make sure your LinkedIn activity is not one-way.

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Earned media influencer marketing demands your awesome

Biznology

It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. Don’t pitch Melanie Batenchuk a Ford Focus when she’s tooling around in a Phantom Drophead Coupé.

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Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO

Biznology

Instagram launched new tools for uploading 15-second videos to the popular image-sharing site. AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. But lately it’s too hard to ignore. Where possible, leverage existing assets. Interested in learning more?

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.