Trending Sources

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce. What is Google’s new Salesforce integration product? What is it good for? Why is it useful?

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. Share this on LinkedIn.

You can only win search by winning social

Biznology

Just because you don’t actually see people when you look at your performance on Google Analytics and Google Webmaster Tools, just hits, visitors, clicks, bounces, and dollar dollar bills, yo, doesn’t mean that every single one of those visits represent the human soul of a beautiful Child of God. Use tools like GroupHigh to discover and engage your influencers.

Search 101

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. social advertising on LinkedIn, programmatic networks like Choozle) that. Tools List.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. BuzzSumo  is another tool I use almost every single day.

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5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

Social Media B2B

My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Throughout your LinkedIn profile you should use keywords that are related to your products and services. One way to determine those keywords is by using Google’s Keyword Ad Planner Tool.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Acquiring LinkedIn changes that.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Campaign Based Publishing. Real Analytics.

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What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. Using this tool makes it possible to create a shortcut. LinkedIn. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Make no mistake.

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Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

NuSpark

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  There are many books, blogs, and guides that discuss how to use LinkedIn. The benefits for using LinkedIn for prospecting are many: Using search tools for identifying those prospects. Saving searches of target prospects and using LinkedIn as a CRM.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. social advertising on LinkedIn, programmatic networks like Choozle) that. Tools List.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Campaign Based Publishing. Real Analytics.

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26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. And, while content marketing is more than just tools and needs a solid strategy to be successful, there are a plethora of tools out there that can make the job of creating content just a little bit easier. LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content. Classes.

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Google has carnal knowledge of social

Biznology

You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. Twitter and Google have made amends. In the past, this was not the case. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. This is no longer the case.

Playing the online reputation shell game

Biznology

Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Misdirection and redirection are two of the most powerful tools of the online reputation management rockstar — and here’s why: organic search engine optimization (SEO) is hard enough. My name is Chris Abraham.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. social advertising on LinkedIn, programmatic networks like Choozle) that. Tools List.

7 Advanced Email Tools to Pump up the Volume on Your Marketing

Vertical Response

Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing: 1. Litmus Scope requires that you either know HTML (to make edits) or that you use the Canvas tool in VerticalResponse Classic. These seven tools should help you pump up the volume on your marketing for little to no cost.

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16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

If completed successfully, the student can be granted a certificate of achievement that looks great on LinkedIn. Since it is a Google product, there’s a strong focus on things like Google Adwords. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. General Learning Resources. Mastery   by Robert Greene.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn. This week is no different. Enjoy. Read more at The Next Web. Pretty crazy stuff.

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The “Marketing” Guide for Higher Education Content Marketing

Fathom

This infographic is a guide, a tool to visualize examples of digital avenues available online for content promotion. Put it on LinkedIn in. Don’t put that on LinkedIn, how many high school seniors have a LinkedIn? Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? That all being said, it’s time for the bad news. Geyer).

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. million. million. million.

The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google AdWords. Google AdWords (MCC). LinkedIn. LinkedIn Company. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress Remember Yahoo!

The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Google recently announced they are offering this service free for their AdWords users. Google’s call conversion tool allows marketers to optimise each page of their website by seeing the amount of engagement it’s getting, but there are also more sophisticated methods available for tracking where customers are coming from. You can contact him on   LinkedIn   and   Google+.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Think AdWords isn’t important?

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Your corporate website needs to become a trap

Biznology

The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. New announcements could offer the same tools as a blog: RSS feeds , subscribable via newsreader, are a good way of creating content that is accessible and readable to both passing visitors as well as Google’s indexing spiders and bots. Part 1.

Looking in Google’s funhouse mirror

Biznology

Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. The mirror can be brutal but we’re all able to see what we want to see. Really?).

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title. Coming in quick succession, all these announcements represent a potentially dramatic shift in the use of display advertising as a demand generation tool for B2B advertisers.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. They’re also substantially cheaper than Google AdWords. Tools like Formstack  can help.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Share this on LinkedIn. And much more. Adam T.

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What Could Kill Google and Facebook

Webbiquity

The search giant has annoyed everyday users with moves like dropping popular tools (Picnik, Knol, Gears) and presenting search challenges when it sees an “excessive” volume of searches from a single IP address (yes, this was designed to thwart automated rank-checking tools—though it isn’t clear why those are a problem—but can be triggered by a much lower volume of searches; my daughter has had these thrown up while doing research for high school English papers). Imagine that you walk into a restaurant and there’s no one there to take your order. Twice.

B2B Conversion Tracking Best Practices

bizible

UTM parameters have become one of the most useful tools for marketers -- paid media marketers in particular. AdWords), campaign, content, and term for the ad. This means using Facebook Insights to measure conversions for Facebook ads, Google Analytics to measure conversions for AdWords ads, etc. conversions and AdWords gets 0.5 Form fills are great. These aren’t leads.

Top 10 Tools for B2B Marketers

KoMarketing Associates

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. 1.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. number of mentions and retweets), LinkedIn and YouTube all into one spot. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days).

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Synecore

Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. Advertising on LinkedIn. Groups (on pages in LinkedIn Groups).

How to Generate New Keyword Ideas

KoMarketing Associates

And to do that, I’ve listed several tools and tips below to get you started. Webmaster Tools (ahem, sorry…Search Console) data can be extremely valuable in understanding how users are currently getting to your site. FAQFox isn’t a keyword tool in the general sense, but what it does is find you discussions and questions around a particular keyword phrase. FAQFox. SERPStat.

17 Realistic Ways to Get More Website Traffic

Act-On

LinkedIn, Medium, and Business 2 Community  all get enormous amounts of traffic. regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. These are a little bit like a LinkedIn group that allows content promotion, except they’re not attached to LinkedIn.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Below is a video of how it works.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. These free tools could easily be applied for support tutorials or examples. Submit a video sitemap through Google Webmaster Tools. Leverage LinkedIn Relationships.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. Example 1: LinkedIn Display Network. AdWords. Source: LinkedIn ). But then things started to change.

Unveiling The Pipeline Marketing Technology Stack

bizible

Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel. Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze).

Targeting Easier Than Ever in Digital Marketing

KEO Marketing

Fortunately, that is now easier than ever before, thanks to the wealth of tools and platforms available to marketers today. Social media platforms are making a major push to ramp up ad revenue, so they are expanding and improving the tools and features they offer to help businesses reach the specific audience they have in mind. Even better, it offers some great targeting options.

WordPress Plugins for Marketers

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking WordPress Plugins for Marketers A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company blog. Let us know!

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