Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Test alternative ad copy.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.

Landing Pages 100

Landing Pages Lead Ranking Lead Scoring PPC 100

KEO Marketing

AUGUST 15, 2017

Keep in mind that most customers will do the majority of their research before contacting your company’s sales team. Others use it to invite prospects to view another piece of content related to what they originally downloaded, or to invite them to participate in a webinar or view a video. Pay-per-click: Google AdWords retargeting.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Webbiquity

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. companies have integrated social media with their customer service, sales, or product development processes. B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar. In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. Brought to you by a team of experts from SiteVisibility and other leading digital agencies, this podcast is a series of insider tips and practical advice on how to get the best digital marketing results. Want to promote with webinars? Listen here. 4. Search Talk Live.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252