The Point

MARCH 16, 2010

One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. In Google, negative keywords can be deployed at the both the campaign and ad group level. Have suggestions for other useful negative keywords? Feel free to contribute your favorites in the comments.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

FEBRUARY 24, 2015

which precise keywords are generating those actions at the lowest cost. That’s because the keywords that generate the most clicks are very often simply more generic terms that attract a wider spectrum of prospects. By tracking keyword conversions, you’ll be able to optimize your bid strategy and overall media spend.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JANUARY 24, 2017

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Signatures can be an extremely effective (and free!) channel to generate awareness for an upcoming show, particular to your customer base and current prospects. Offer opportunities to sign up for a personalized demo.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

JUNE 3, 2009

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing.

Paid Search Agency 100

Paid Search Agency SEM Adwords Campaigns 100