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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. AdWords Customer Match. Twitter Tailored Audiences. Multiple decision makers and influencers.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. That’s not because email is going away any time soon.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

YouTube Dashboard. Google AdWords Tracking. White Papers. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns. Social Marketing. Social Publishing. Social Analytics. Social Sharing. Partner Portal.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social media may be good for 99 things, but lead generation ain’t one of them. 25 Social Media Facts and Statistics.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. youtube landing pages enewsletter RSS webinars / webcasts Google.