17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Now Link to your white paper on your home page.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Accompany the video with a related white paper as CTA. Why Video.
Getting the Most From Your Marketing Assets
SEPTEMBER 14, 2016
Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using Google AdWords to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. Offering Generating your marketing assets is the first step. In fact, it’s something that gets better the more you invest.”
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. That’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process.
Content Marketing: Goals, Issues, Strategies
MARCH 24, 2013
Clients wanted emails and phone calls. We were about ads and collateral; with the occasional white paper that publications mailed us (remember BRC cards?) Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. It’s the Unique Message That Generates Backlinks. On-site SEO: web pages, page titles, meta descriptions.
Marketing Blog Marketing Automation | Lead Generation | Email.
DECEMBER 11, 2013
YouTube Dashboard. Google AdWords Tracking. White Papers. YouTube. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Microsites. Internet Lead Capture. Lead Routing. QR Codes. Video Hosting. Website Tracking.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Social media may be good for 99 things, but lead generation ain’t one of them. Think AdWords isn’t important?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Tweet Is your company website not doing its job — i.e. generating leads and sales? Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Design. 1. Navigation. Content.
The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
Modern B2B Marketing
NOVEMBER 20, 2012
Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). The question is often whether you’re optimizing or repurposing content that already exists (or is generated by community) or if you’re proactively creating content to fill gaps in your query intent graph. In this part we get the views from 5 experts in the US.
The Recession is Here - Time to Become an Eco-Marketer
Anything Goes Marketing
NOVEMBER 16, 2008
It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. youtube landing pages enewsletter RSS webinars / webcasts Google Here are my recommendations: Reuse your webinars. Reuse your live presentations.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Link to a specific part of a YouTube video by Matt Cutts. short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. A Big List of Sites That Teach You How To Do Stuff by ReadWriteWeb. What exactly is “Web 3.0? Web 3.0
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Conversion actions are not all created equal (e.g. Check out all the benefits ! Comments are closed.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Look it up on YouTube. One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side. What might not be known to you is that most of the traffic that Google generates for websites people actually click on the free/organic links. Haven't I seen you do x or buy Google AdWords? Hope you enjoy it. Sorry.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Adwords. June 7, 2010. Topics.
Wake Up, Boss! Your Salespeople Need Help
Jill Konrath's Fresh Sales Strategies Blog
SEPTEMBER 27, 2010
Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a targeted list of strategic accounts. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. If they search in Google – they do – you need to rank well and advertise in AdWords.