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MARCH 3, 2016 [Adwords, Generation] 17 Ways to Promote Your White Paper for Lead Generation
You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Now Link to your white paper on your home page.
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OCTOBER 27, 2013 [Adwords, Generation] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Accompany the video with a related white paper as CTA. Why Video.
MARCH 3, 2016 | NUSPARK
[Adwords, Generation] 17 Ways to Promote Your White Paper for Lead Generation
MAY 21, 2015 | GROW - PRACTICAL MARKETING SOLUTIONS
[Adwords, Generation] 33 Inspiring B2B digital marketing case studies
DECEMBER 11, 2013 | SALESFUSION
[Adwords, Generation] Marketing Blog Marketing Automation | Lead Generation | Email.
OCTOBER 27, 2013 | NUSPARK
[Adwords, Generation] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
MARCH 24, 2013 | NUSPARK
[Adwords, Generation] Content Marketing: Goals, Issues, Strategies
JANUARY 2, 2013 | WEBBIQUITY
[Adwords, Generation] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
| | GROW - PRACTICAL MARKETING SOLUTIONS
MAY 21, 2015 [Adwords, Generation] 33 Inspiring B2B digital marketing case studies
Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Is it harder or are we not looking hard enough? million.
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MARCH 24, 2013 [Adwords, Generation] Content Marketing: Goals, Issues, Strategies
Clients wanted emails and phone calls. We were about ads and collateral; with the occasional white paper that publications mailed us (remember BRC cards?) Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. It’s the Unique Message That Generates Backlinks. On-site SEO: web pages, page titles, meta descriptions.
| | FEARLESS COMPETITOR
MARCH 14, 2011 [Adwords, Generation] Why hiring a search marketing firm is a waste of money
Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. To show what we accomplished, check out the image below (click on the image to enlarge it) – a Google search on the term “ B2B lead generation – one of our most important keywords.
| | WEBBIQUITY
JANUARY 2, 2013 [Adwords, Generation] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
What’s the key to generating more inbound marketing leads? Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Social media may be good for 99 things, but lead generation ain’t one of them. Think AdWords isn’t important?
SALESFUSION | WEDNESDAY, DECEMBER 11, 2013 [Adwords, Generation] Marketing Blog Marketing Automation | Lead Generation | Email.
YouTube Dashboard. Google AdWords Tracking. White Papers. YouTube. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Microsites. Internet Lead Capture. Lead Routing. QR Codes. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns. Social Marketing. MORE >>
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011 [Adwords, Generation] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Over 2 billion videos are viewed every day on YouTube. ” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. MORE >>
DELICIOUS B2BMARKETING | MONDAY, MARCH 21, 2011 [Adwords, Generation] 57 Things You Can Do Right Now to Improve Your Website
Tweet Is your company website not doing its job — i.e. generating leads and sales? Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Design. 1. Navigation. MORE >>
MODERN B2B MARKETING | TUESDAY, NOVEMBER 20, 2012 [Adwords, Generation] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). The question is often whether you’re optimizing or repurposing content that already exists (or is generated by community) or if you’re proactively creating content to fill gaps in your query intent graph. Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.) to lower the cost of their SEO effort, but it is a competitive discipline and requires an investment to get a return. Our Experts. MORE >>
ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 16, 2008 [Adwords, Generation] The Recession is Here - Time to Become an Eco-Marketer
It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You would be amazed at how you can reuse the content you already have (blog posts, newsletter articles, industry white papers, demos) and create a specific and defined automated program that is designed to target a specific segment and has a specific marketing goal. youtube landing pages enewsletter RSS webinars / webcasts Google MORE >>
- [Adwords, Generation] Best Random but Interesting Posts, Articles and Resources of 2009 WEBBIQUITY | THURSDAY, MAY 20, 2010
- [Adwords, Generation] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
- [Adwords, Generation] Why Won’t Anyone Return My !*#@$% Call? (guest post) B2B CONVERSATIONS NOW | THURSDAY, SEPTEMBER 16, 2010
- [Adwords, Generation] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
- [Adwords, Generation] Wake Up, Boss! Your Salespeople Need Help JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, SEPTEMBER 27, 2010
- [Adwords, Generation] 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010