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| | ANYTHING GOES MARKETING
NOVEMBER 16, 2008 The Recession is Here - Time to Become an Eco-Marketer
It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. youtube landing pages enewsletter RSS webinars / webcasts Google or support a "Save the Whales" campaign. Reuse your live presentations. Chad H.
| | DIANNA HUFF - B2B MARCOM
MARCH 21, 2011 57 Things You Can Do Right Now to Improve Your Website
Tweet Is your company website not doing its job — i.e. generating leads and sales? Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Design. Check your site speed.
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| | B2B CONVERSATIONS NOW
SEPTEMBER 16, 2010 Why Won’t Anyone Return My !*#@$% Call? (guest post)
Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a targeted list of strategic accounts. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. If they search in Google – they do – you need to rank well and advertise in AdWords. Creating accounts on Twitter, LinkedIn, AdWords and YouTube is not enough. Tags: B2B Marketing B2B Sales Lead Conversion Lead Generation Want to know why B2B sales is getting tougher?
| | NUSPARK
MARCH 24, 2013 Content Marketing: Goals, Issues, Strategies
We were about ads and collateral; with the occasional white paper that publications mailed us (remember BRC cards?) Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. Client One: 4 website articles, 4 blog posts, 4 guest blog posts (for backlinks), 3 video scripts per month (for site and YouTube). Then proceed.
| | FEARLESS COMPETITOR
MARCH 14, 2011 Why hiring a search marketing firm is a waste of money
Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. To show what we accomplished, check out the image below (click on the image to enlarge it) – a Google search on the term “ B2B lead generation – one of our most important keywords.
| | WEBBIQUITY
JANUARY 2, 2013 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
What’s the key to generating more inbound marketing leads? Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Social media may be good for 99 things, but lead generation ain’t one of them. Think AdWords isn’t important?
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WEBBIQUITY Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
| MONDAY, NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube
, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube
.” Over 2 billion videos are viewed every day on YouTube
. ” And 93% planned to use some form of user-generated
content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. MORE >>
DELICIOUS B2BMARKETING 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
| THURSDAY, DECEMBER 23, 2010
In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation
efforts was $3.33, vs. $0.78 for B2C lead generators
. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate
significant numbers of leads. white paper
download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. MORE >>
WEBBIQUITY Best Random but Interesting Posts, Articles and Resources of 2009
| THURSDAY, MAY 20, 2010
There’s no magic to linking to a YouTube
video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers
, what other information formats work best for b2b lead generation
and nurturing? Link to a specific part of a YouTube
video by Matt Cutts. short but helpful post on how to deep link to a specific point in any YouTube
video by minute and second. 25 Free Social Media Marketing & SEO Ebooks, White Papers
+ Other Downloads by SEOptimise. ** 5 Stars. MORE >>
- Wake Up, Boss! Your Salespeople Need Help
Her job is to recruit software companies to sign up for our lead generation
program, typically by cold calling a targeted list of strategic accounts. When buyers download your white paper
, view your data sheet and watch your flash demo, they are just feeding their research process. If they search in Google – they do – you need to rank well and advertise in AdWords
. Creating accounts on Twitter, LinkedIn, AdWords
is not enough. It's not often that I republish someone's article, but this one needed to be shared. know the answer. MORE >>
MODERN B2B MARKETING The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
| TUESDAY, NOVEMBER 20, 2012
Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords
). The question is often whether you’re optimizing or repurposing content that already exists (or is generated
by community) or if you’re proactively creating content to fill gaps in your query intent graph. But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers
and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! MORE >>
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
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