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OCTOBER 27, 2013 [Adwords, Generation] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Accompany the video with a related white paper as CTA. Why Video.
| | ANYTHING GOES MARKETING
NOVEMBER 16, 2008 [Adwords, Generation] The Recession is Here - Time to Become an Eco-Marketer
It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. youtube landing pages enewsletter RSS webinars / webcasts Google or support a "Save the Whales" campaign. Reuse your live presentations. Chad H.
OCTOBER 27, 2013 | NUSPARK
[Adwords, Generation] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
MARCH 24, 2013 | NUSPARK
[Adwords, Generation] Content Marketing: Goals, Issues, Strategies
JANUARY 2, 2013 | WEBBIQUITY
[Adwords, Generation] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
NOVEMBER 20, 2012 | MODERN B2B MARKETING
[Adwords, Generation] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
NOVEMBER 28, 2011 | WEBBIQUITY
[Adwords, Generation] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
OCTOBER 18, 2011 | HUBSPOT
[Adwords, Generation] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
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| | DIANNA HUFF - B2B MARCOM
MARCH 21, 2011 [Adwords, Generation] 57 Things You Can Do Right Now to Improve Your Website
Tweet Is your company website not doing its job — i.e. generating leads and sales? Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Design. Check your site speed.
| | B2B CONVERSATIONS NOW
SEPTEMBER 16, 2010 [Adwords, Generation] Why Won’t Anyone Return My !*#@$% Call? (guest post)
Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a targeted list of strategic accounts. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. If they search in Google – they do – you need to rank well and advertise in AdWords. Creating accounts on Twitter, LinkedIn, AdWords and YouTube is not enough. Tags: B2B Marketing B2B Sales Lead Conversion Lead Generation Want to know why B2B sales is getting tougher?
| | NUSPARK
MARCH 24, 2013 [Adwords, Generation] Content Marketing: Goals, Issues, Strategies
We were about ads and collateral; with the occasional white paper that publications mailed us (remember BRC cards?) Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. Client One: 4 website articles, 4 blog posts, 4 guest blog posts (for backlinks), 3 video scripts per month (for site and YouTube). Then proceed.
| | FEARLESS COMPETITOR
MARCH 14, 2011 [Adwords, Generation] Why hiring a search marketing firm is a waste of money
Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. To show what we accomplished, check out the image below (click on the image to enlarge it) – a Google search on the term “ B2B lead generation – one of our most important keywords.
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WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013 [Adwords, Generation] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
What’s the key to generating more inbound marketing leads? Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Social media may be good for 99 things, but lead generation ain’t one of them. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn. MORE >>
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011 [Adwords, Generation] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Over 2 billion videos are viewed every day on YouTube. ” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. MORE >>
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010 [Adwords, Generation] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. MORE >>
WEBBIQUITY | THURSDAY, MAY 20, 2010 [Adwords, Generation] Best Random but Interesting Posts, Articles and Resources of 2009
There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Link to a specific part of a YouTube video by Matt Cutts. short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. MORE >>
MODERN B2B MARKETING | TUESDAY, NOVEMBER 20, 2012 [Adwords, Generation] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). The question is often whether you’re optimizing or repurposing content that already exists (or is generated by community) or if you’re proactively creating content to fill gaps in your query intent graph. But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! MORE >>
- [Adwords, Generation] Wake Up, Boss! Your Salespeople Need Help JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, SEPTEMBER 27, 2010
- [Adwords, Generation] 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- [Adwords, Generation] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
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