Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Over 2 billion videos are viewed every day on YouTube. ” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. MORE >>

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. MORE >>

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Link to a specific part of a YouTube video by Matt Cutts. short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. MORE >>

Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a targeted list of strategic accounts. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. If they search in Google – they do – you need to rank well and advertise in AdWords. Creating accounts on Twitter, LinkedIn, AdWords and YouTube is not enough. It's not often that I republish someone's article, but this one needed to be shared. know the answer. MORE >>

Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords).  The question is often whether you’re optimizing or repurposing content that already exists (or is generated by community) or if you’re proactively creating content to fill gaps in your query intent graph. But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! MORE >>