Navigate the Channel
NOVEMBER 6, 2023
Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. FAQs What is the importance of branding in the digital marketing landscape? Digital branding is vital for long-term success in a competitive market.
Hubspot
JULY 13, 2011
Like most PPC publishers, Google AdWords offers the opportunity to precisely manage the maximum amount that you want to pay per click. This simple feature is often ignored by many ecommerce marketers – especially those with large inventories and corresponding PPC campaigns to manage.
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Single Grain
MAY 18, 2023
In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. By analyzing the data, you can make changes to improve your PPC campaign performance, resulting in higher ROAS. Work With Us PPC Ad FAQs What is a Google Ads audit?
Single Grain
APRIL 27, 2023
Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS) Last Word on E-commerce PPC Audits Conducting comprehensive PPC audits and creating effective PPC ads by following the strategies discussed in this article will help you drive maximum ROI for your PPC efforts and grow your business.
Convert
NOVEMBER 8, 2022
For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance.
Ledger Bennett
JULY 24, 2019
A great B2B digital agency understands your product, internal pain points, the customer’s FAQs, sales cycles, etc. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu. This allows the campaigns to be optimized around deal size, ROAS, audience closed/won ratios, etc. This is a huge aspect of a successful agency partnership.
Ledger Bennett
JULY 24, 2019
A great B2B digital agency understands your product, internal pain points, the customer’s FAQs, sales cycles, etc. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu. This allows the campaigns to be optimized around deal size, ROAS, audience closed/won ratios, etc. This is a huge aspect of a successful agency partnership.
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