RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics.

Adsense 80

Adsense RSS Adwords Doubleclick 80

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. After this, in 2000 Google released its prodigal AdWords. Why SSPs and DSPs Are Brought In-House.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Oktopost

APRIL 22, 2019

Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. Marketing Attribution Software to the Rescue.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Biznology

DECEMBER 16, 2011

Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Just look at the integration of Google+ goodies into Google’s search results.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Doubleclick 20

Hubspot

JULY 10, 2018

Last month, Google let the world know that big changes were coming to its famed AdWords. Those changes would come in the form of a major rebrand -- and what was once AdWords is now a suite of three separate brands: Google Ads, Google Marketing Platform, and Google Ad Manager. Source: Google.

Google 74

Google Doubleclick Adwords Paid Search Agency 74

QuanticMind

MARCH 22, 2017

Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. pictured: Bart Heideman, Global Product Lead, Conversions for @google ). Attribution In AdWords. SMX West 2017, Day 2. Featuring: Bart Heideman and @SeanQuadlin.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Hubspot

JULY 10, 2019

Ad tracking today exists across a number of different tools and platforms, and advertisers have the ability to collect data on everything from views and clicks, to impressions and behavior across multiple sessions and websites. When it loads, it sends a signal back to your tracking tool that a user has viewed the page.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Here’s an overview of the most popular options: Google. Google has always been the forerunner in providing attribution technology. Google Ads also has attribution capabilities for paid advertising.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

The Lead Agency

MARCH 15, 2018

Blockchain can be used as a tool by marketers to strengthen the relationships between brands and their stakeholders. Browsers such as Brave use blockchain based tokens like the Basic Attention Token (BAT) to directly reward publishers and users; whilst removing the need for centralised advertising providers like Google.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Hubspot

SEPTEMBER 12, 2016

WebConnect also introduced the CustomView tool , which capped the number of times a particular user was shown a single banner ad. 1996: ROI tracking tools begin to improve. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. They offered advertisers a new service called D.A.R.T.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Buzz Marketing for Technology

JULY 24, 2008

According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. My theory here is that older adults don't do Google searches as frequently, nor are they perhaps as adept at them. Comments (1). |. TrackBack (0).

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Webbiquity

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? 80% of companies are using LinkedIn as their primary tool to find employees. A recent study concluded that almost 7% of all business web traffic goes to Facebook, twice as much as Google (3.4%) and well ahead of Yahoo! DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100