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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. Digg Reader. Digg Reader is a news aggregation service operated by Digg. HubSpot Sidekick. Paid Search Tools. What is it? : What is it? What is it?

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

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Social Media ROI vs. RONI

WebMarketCentral

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Simple, right? Balderdash.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Among other stuff.

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Is Social Media BS?

Webbiquity

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Content powers social media success.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Google Instant is bad for long-tail searches, but good overall for AdWords advertisers: overall impressions for paid search ads have increased by more than 9%, while clicks are up more than 5%. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog.