Remove Adwords Remove Digg Remove Hubspot Remove Web 2.0
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

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Social Media ROI vs. RONI

WebMarketCentral

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Tags: Web 2.0 Simple, right? Balderdash. Social Tagging.