41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: CTR, Unique CTOR, Forwards/Shares and links clicked on. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions.
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