InsightSquared

SEPTEMBER 4, 2019

A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company. That’s a lot to ask of a team that wants to spend their time closing business instead of digging through your CRM! What Account Contact accessed the campaign? It’s a lot! .

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

InsightSquared

SEPTEMBER 4, 2019

A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company. That’s a lot to ask of a team that wants to spend their time closing business instead of digging through your CRM! What Account Contact accessed the campaign? It’s a lot! .

Marketing Attribution 136

Marketing Attribution Allocation Planning Paid Search Agency 136

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Bing recently announced Dynamics 365, its big data CRM service, to begin integrating features across Microsoft’s properties, including LinkedIn. Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. It’s most commonly used for paid social and display ads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Welcome message and company introductions have been removed. Presenters. Transcription.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48