Remove landing-page sales
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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page. CPM (Cost per Mille).

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Facebook to Launch ROI Tracking Tool for Ads

Hubspot

This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook. In order for this ROI tracking tool to work, all advertisers will need to do is place code on pages on their website that users access after making a conversion. Pretty groovy, eh?

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Remember, keyword usage in ad copy and landing page content creates a significant impact, and this is where the success of your pay-per-click campaign lies. This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! It’s a big time-saver for you!

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The Big List of Content Marketing Acronyms

Brandpoint

B2C companies include consumer banks and credit unions, retail and ecommerce companies and consumer electronics companies, among many others. BANT covers four core factors to determine sales-readiness: budget, authority, needs and timeline. This metric determines how much it costs to capture and land a new customer.

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

In order for Google Analytics to receive data, you need to add a unique tracking code to every page of your website HTML. On the next page, make your selection (setting up your own Goal is easy if you don’t see any template for what you want to do, so don’t fear the Custom option!), Set Up Goal Tracking. and hit Continue.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

How to set up a Facebook fan page that works by Direct Creative Blog. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Facebook Marketing Tips and Tactics.

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