Adwords CPL CPM eCommerce 
Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). CPM (Cost per Mille). CPM, also known as cost per thousand, is the cost per one thousand impressions. Google Ads (formerly known as AdWords).
Brandpoint
JUNE 24, 2021
B2C companies include consumer banks and credit unions, retail and ecommerce companies and consumer electronics companies, among many others. In AdWords, lower your CPA by increasing your Quality Score. CPL: Cost-per-Lead. CPM: Cost-per-Thousand (impressions). The higher the CVR, the lower the cost-per-lead (CPL).
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