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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Nobody wants to be that type of marketer.). Sales teams not only count on us to create demand but to sustain it.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Unbounce provides ample landing page templates that can be customized for lead generation. Paid Search.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

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How to Choose a Digital Agency for Your Business

Outbrain

It’s important that the agency you choose is focused on long-term strategy rather than just service delivery. Determine your service mix. Before you approach any agency, have a rough idea of the services you’re interested in. Your service mix will depend on your audience and objectives. So where do you start? UX & UI.

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Google Ads Audit Template: Your Complete Checklist

Single Grain

In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Adwords Search Campaign Structure. For example, multiples for different locations or different products and services, perhaps. Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Structure the campaign based on your goals.

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Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

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