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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. AdWords Customer Match. Multiple decision makers and influencers.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? What exactly is “Web 3.0?&#

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

Are they are in research mode looking primarily for information about potential options? They’re more likely to be receptive to top-of-funnel messaging that fulfills their information needs without using a hard sell to pressure them.

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Your corporate website needs to become a trap

Biznology

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. When I talk about trapping your prospects, what I mean is offering them a compelling method for keeping in touch that’s stickier than a contact form or a hyperlinked email address. The next step is to trap them.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) You can even just post the slides or the speech text.

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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Create a Press Room page and add this information to it.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Make your IT people & your CRM system work for you In B2B lead generation via PPC, there is no more important information than “which keywords are generating the best return?&# b2bmarketing