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Measure Your ROI on Social Media Leads

LeadSloth

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! I first used it inside AdWords, in which they offered cross-media conversion tracking.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

It’s harder every day for a new company to enter the business-to-business marketing automation industry. Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. Multiple scores are particularly important at large companies where contacts need to be treated differently for different products, regions and other variables.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Go there right now and type in the name of your company and see what happens. It would be interesting to see how the results compare to Wordtracker URL Trends : Use URL Trends to find out how many sites are linked to your site as well as how many sites you link to. ZoomInfo : Looking for contact information for a company?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. CEO Rasmus Madsen told me the company plans eventually to charge higher fees for applications linked to higher priced source systems. date range) and metrics (e.g.