Smashmouth Marketing

DECEMBER 21, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Mike: Last question. Pam: For most businesses, I’d say both. It really depends upon their goal.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

QuanticMind

OCTOBER 24, 2017

8 Hidden PPC Reports to Find Out” by Aaron Levy. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Smashmouth Marketing

DECEMBER 15, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Mike: Last question. Pam: For most businesses, I’d say both. It really depends upon their goal.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Convince & Convert

AUGUST 3, 2015

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. that night, I asked my girlfriend not to call me for the next three months, put away my PS3, and started my research on the best PPC resources available online … and I just read. Specialization: PPC Strategies + Case Studies + News.

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

QuanticMind

AUGUST 31, 2018

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? I know what you’re thinking right about now.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Webbiquity

JANUARY 2, 2013

Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. 3 SEM Facts. Think AdWords isn’t important? Agencies do SEM better. ( iMedia Connection ). iMedia Connection ). iMedia Connection ). Conductor Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

QuanticMind

MARCH 22, 2017

Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. AdWords Power Tools. pictured: Bart Heideman, Global Product Lead, Conversions for @google ). SMX West 2017, Day 2. Featuring: Bart Heideman and @SeanQuadlin.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Read a Twitter case study white paper. By Cory Rabazinsky, 2015.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ledger Bennett

JULY 24, 2019

They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work. Not every client allows the agency to post branded case studies directly on their site, so request additional case studies that might not be posted. Global PPC: Baidu, Yandex, Xing.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work. Not every client allows the agency to post branded case studies directly on their site, so request additional case studies that might not be posted. Global PPC: Baidu, Yandex, Xing.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work. Not every client allows the agency to post branded case studies directly on their site, so request additional case studies that might not be posted. Global PPC: Baidu, Yandex, Xing.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). SEM & SEO & PPC & CTR. We’ve Got Algorithms. Who Needs Editors? Thursday, July 1, 2010. Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. Chris Herbert ( @B2Bspecialist ). Wednesday, June 9, 2010. Optimization.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Unlike SEM (PPC), where you have to keep investing more money, SEO has a compound effect and increases your ROI over time. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Unlike SEM (PPC), where you have to keep investing more money, SEO has a compound effect and increases your ROI over time. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Unlike SEM (PPC), where you have to keep investing more money, SEO has a compound effect and increases your ROI over time. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Directive Agency

APRIL 28, 2017

In this case study, we’ve compiled 180 Series C funded Software companies and analyzed their organic search metrics. Click here to Download the Series C Case Study for Free! By many, SEO is considered the more long-term, cost-effective alternative to PPC. This is where your Organic Traffic Cost comes in.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Brandpoint

JUNE 24, 2021

In AdWords, lower your CPA by increasing your Quality Score. When a prospect shows interest in top-of-funnel marketing initiatives (visits the website, downloads a case study, follows on social media, etc.), PPC: Pay-per-Click. PPC describes an advertising model in which the advertiser pays for each click on your ad.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Webbiquity

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by MediaPost.

Paid Content 100

Paid Content Branding Brand Identity Multi-Channel 100

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Morrud: “None of you [PPC professionals] should be concerned about being automated out of a job.”. SMX East 2017, Day 2. Artificial Intelligence Ain’t Art. Featuring: @MerryMorud.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40