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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Promote the content. The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ).

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Three Key Insights on How B2B Marketing is Changing

Webbiquity

It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. Four Lead Generation Tactics Marketers Disagree About.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. To define an audience, create a new remarketing list in Google AdWords. This will enable you to reach out to just those people with offers and messaging to suit their interests.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

It then delves into content marketing, business blogging, and provides 57 blog post ideas. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Google AdWords could be a mystery if you’re new to it. Geography and location. Campaign budget and bidding.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( Conductor Blog ). Think AdWords isn’t important? Founder’s Blog ). 7 Business Blogging Stats and Facts. AddThis Blog ). e-Strategy Trends ). Earnest Agency ). 3 SEM Facts. Jeff Bullas ).

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S. about your organization?

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Power your business with remarkable content. Business Blogging by HubSpot Academy. Business blogging is more than just writing and publishing content in the hopes you'll attract customers.