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Marketing Automation Monday is Here!

The Effective Marketer

Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. In it they show how automatically sending email based on triggers is more effective than allowing subscribers to specify email preferences.

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PPC Optimization: Conversion is Only Half the Battle

Adobe Experience Cloud Blog

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead. The value of a lead is relative. Individual Conversions.

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Marketing Content That Sells

The Effective Marketer

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

This episode features Derek Halpern founder of Social Triggers. To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. Special Guest: Derek Halpern of Social Triggers.

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better time management with smart calendars

The Effective Marketer

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise.

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Top 14 Lead Generation Software Solutions

Oktopost

OptinMonster is ideal for bloggers, eCommerce, small businesses, and marketing agencies. Sleeknote replaces traditional popups with smart messages tied to triggers like scroll, exit intent, and page level. Unbounce also supports visitor stat tracking and AdWords integration, making it an all-around option for on-site lead generation.

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How to Promote a Product: 15 Must-Try Strategies

Optinmonster

In the past, we’ve touched on and written about the 4 most popular platforms for paid advertising: Google AdWords : Learn how to increase your click-through rates (CRT) on Google AdWords. This is a platform where journalists and bloggers post about PR opportunities for small businesses. Host an Online Event/Demo.