Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. We will be enhancing our outreach with more influential bloggers and editors. By building a robust guest blog outreach program, and being genuine, links will increase as will referral traffic. . Paid Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

WebMarketCentral

MAY 11, 2009

TrustRank—Google and Yahoo versions), and underappreciated concepts related to modern search (for example, Yahoo Personalized PageRank and HarmonicRank) capable of inducing a deer-in-the-headlights stare from many if not most SEO practitioners.

SEO 20

SEO Best Practices PR PageRank 20

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! I personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ).

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

MAY 9, 2017

Quite a few months ago, one influencer responded to my outreach by asking for payment but adding that that money wasn’t to buy the review but to pay for his time. It was an opportunity cost and in no way buying content. Like this post? Sign up for our emails here.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Optinmonster

APRIL 27, 2020

Create a strong outreach email to various podcast hosts and offer to be a guest. In the past, we’ve touched on and written about the 4 most popular platforms for paid advertising: Google AdWords : Learn how to increase your click-through rates (CRT) on Google AdWords.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Hate Cold Calling?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

AUGUST 20, 2013

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap.

Paid Content 80

Paid Content Google De-duplication Digg 80

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . A report by Google shows that businesses typically see 200% ROI from AdWords. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

seo.co

FEBRUARY 16, 2023

You can also distribute the work via any personal brand social media channels you may have serving as peripheral outlets, such as the CEO’s Twitter account, or other employee social media accounts. Active bloggers. One of the best ways to find an appropriate influencer is to search for active bloggers who have major followings.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

seo.co

MARCH 30, 2022

But personally, I think the more accurate analogy is the tagline to the movie Alien: “in space, no one can hear you scream.”. You can also distribute the work via any personal brand social media channels you may have serving as peripheral outlets, such as the CEO’s Twitter account, or other employee social media accounts. Guest posts.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Scoop.it

NOVEMBER 2, 2021

To avoid generating too many personalities, concentrate on the fundamental pain concerns and business challenges that the bulk of them confront.Your B2B content marketing approach would be far too wide if personas were not well defined. Behavior-based personalized nurturing journeys. Adwords for high-converting assets on Google.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Zoominfo

AUGUST 7, 2018

Think of it as a personal data analyst who sends a list of tasks. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. NinjaOutreach simplifies this task, helping marketers quickly identify high-quality bloggers and publications within target industries and locations. Writing and Editing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Think of it as a personal data analyst who sends a list of tasks. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. NinjaOutreach simplifies this task, helping marketers quickly identify high-quality bloggers and publications within target industries and locations.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Biznology

APRIL 23, 2013

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. And email sometimes doesn’t quite make its way to the Inbox.

Blogger 80

Blogger Outreach Social Media PR 80

Directive Agency

JULY 26, 2016

I have a small handful of SEO companies and individuals that I personally trust to do good work. 2. Claims of “Google Certified” or “Google Partnerships” refer only to the Google AdWords service. I, personally, have listened to many of my colleagues’ claims about algorithm knowledge. Be very wary if they called you first.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76