NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. I can also do some long-tail keyword research with it.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. Platform: Google AdWords. Tactic: PPC campaign. Display Advertising & Pay-Per-Click (PPC).

Marketing Budget Creation 320

Marketing Budget Creation Marketing Budget Planning Budget Programs 320

Hubspot

SEPTEMBER 22, 2016

In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. First, we need to understand why people are so turned-off by conventional online ads to ensure we can create better ones.

Paid Content 28

Paid Content Advertisements Advertising Mobile Advertising 28

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. Mobile will account for 72% of US digital ad spend by 2019.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

MAY 11, 2017

Banner ads and email blast campaigns , for example, don’t really cut it anymore. Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas , big data, analytics. Evolve, or perish.

Paid Search Agency 77

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 77

KEO Marketing

JANUARY 27, 2015

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Traditional PPC Evolves. One of the best things about PPC is the amount of direct control you have over all aspects of your campaign.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Hubspot

SEPTEMBER 1, 2016

Pay-Per-Click (PPC). A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. Research reports. Discover 41 resources for learning how to leverage social media marketing here. ). Affiliate Marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Webbiquity

MARCH 27, 2013

Cohen details a handful of techniques for generating B2B leads through LinkedIn, among them testing free banners (“Want to test some new creative ideas? LinkedIn gives you three free banner ads at the top of the products and services page. by PPC Hero. ” 4 Ways to Stand Out on LinkedIn by LinkedIn Blog.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Content Marketing Institute

NOVEMBER 7, 2017

I’m sure you’re familiar with the standard formats used in paid advertising – banner ads, sponsorship deals, paid product placement, and the like – and you can certainly use these techniques to promote your content just as you would a product or service. Click To Tweet. Click To Tweet. Click To Tweet.

Paid Content 104

Paid Content Promotion Paid Search Agency Budget Programs 104

Albacross

MAY 22, 2019

When it comes to wording your CTA, research shows that using first person pronouns can increase your conversions by up to 90%. Research shows that 53% of people will leave a page if it takes longer than 3 seconds to load , and you don’t want your visitors to churn before they even get the chance to see your offer! Pretty simple, right?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91