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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Post it out on LinkedIn groups, Facebook, and Google+. These firms partner with online publishers to support content only, helping companies in their lead generation programs. As an immediate lead generator, use paid search to promote your content to your audiences. Lead Nurturing. Social Media.

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Measurement and Analytics.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Ad Age Survey: What Advertisers Really Think About Facebook. View the full report.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. per month, almost double that of Facebook (9.3%).

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Importance of Marketing Automation Software for Businesses

Valasys

Lead Management. The marketing automation system automates the lead process starting from observing to transferring the leads. The automation also involves lead generation, lead nurturing, and lead conversions. The businesses that use this software detect a 77% rise in lead conversions.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Social media is a place for customer support, for cultivating and nurturing relationships with current and prospective customers, and it can bring in new traffic. LinkedIn and Facebook ads are an excellent way to enhance your subscriber base, direct people to a landing page, or simply create interest in your products and services.

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Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics.