Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics. any significant price point, non-commodity products). MORE >>

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. The question remains; how should sales communicate with marketing, and vice-versa, to form a solid lead generating process.  Are the hours worth the time when my immediate need is top of the funnel leads. It is written both for marketing and sales people, as both fields must integrate for proper social media lead generation to work.  Marketing houses that content on landing pages with web forms for lead capture. MORE >>

CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised.  Thanks for leading off with a question about B2B Sales! In a complex selling environment, marketing needs to feed direct, actionable, and real-time behavioral information directly to the sales team at the moment the lead score or other specific prospect behavior indicates it’s time for a real person to engage. How can a robust online presence help generate leads? What’s my best offer? MORE >>

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. As blogging is a key factor for lead generation we suggest to blog no matter which kind of other content you have or want to publish! Lead Generation / Conversion. Content creation and social media marketing are great tools to drive interested visitors to SEO optimized landing pages (lead capture pages) to get them into you database to follow up and to make them paying customers through the time. Lead Nurturing. MORE >>

just reported that less than a fifth (that's just under 20%) of small businesses using Google AdWords say they recoup the cost of their investment, based on recent research. In fact its why our services are built around the HubSpot platform because its designed to measure what activity is responsible for generating leads, sales and loyalty online or offline. Google AdWords are being promoted widely to SMEs as a direct and cost-effective way of raising brand awareness and boosting sales of products and services. smallbusiness.co.uk The original post can be read here. MORE >>