Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Do you even know what you’re getting yourself into? Now it’s 2016.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. But before you do anything else, you need to define what goals you want to accomplish with your content.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Sprout Social

OCTOBER 20, 2016

Customers are constantly sending in user-generated content (UGC) like photos, videos and stories of their barn construction progress. When we post this content, it encourages a dialogue between the current customer, Barn Pros and potential customers all within Facebook. UGC tends to gain the most engagement from our audience.

Traffic 111

Traffic Facebook Advertorials Long Tail Marketing 111

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. B-D-List (the mid-section of the long tail often asks for money).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

JUNE 26, 2012

” And that’s really the reason why people prefer the blogs and bloggers that offer predictable and controllable paid-content. You cannot CONTROL the conversation and you had better be as open as humanly possible.” Because you can control them by virtue of contracting with them over currency and sponsorship.

Blogger 80

Blogger Outreach PR Media 80

Marketing Craftmanship

JULY 5, 2013

Under his regime of “creative confrontation,” Schmertz applied a number of innovative and controversial tactics including: Introduction of modern-day advocacy advertising, or “advertorials,” which first appeared on the OpEd page of the New York Times in 1970. Masterpiece Theatre Mobil Oil Corp.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100