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B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising

markempa

Tweet As marketers, we’ve all heard the buzz about native advertising. ” An advertorial? Valuable content with a paid placement? A native advertisement is supposed to adapt to the content surrounding it in order to engage a potential customer by using their previously indicated interests. Question #1.

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Content Marketing Results: Landing Pages Rule

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Azzollini McKinley had some great tips on how to attract customers in a way that builds their brands beyond links: Start with great content.

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Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

Post on Google Buzz. Landing Pages: Where to Publish Your Advertorial. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Share this on Mixx.

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Create Wordpress Sales Pages: Learn how this week

Writing on the Web

Post on Google Buzz. Landing Pages: Where to Publish Your Advertorial. Video Content Marketing: Learn how to create video. Tags: Content Marketing content marketing with blogs Suzanne Bird-Harris using Wordpress for landing pages Wordpress as a website Wordpress sales pages wordpress teleseminars.

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Post on Google Buzz. Landing Pages: Where to Publish Your Advertorial. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Share this on Mixx.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There are a couple key persuasion triggers to remember when composing sales content: Social proof. Post on Google Buzz. Use Client Comments in Your Content Marketing.

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