Remove Advertorials Remove Blog Remove Distribution Remove Tactics
article thumbnail

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It’s a modern, convenient means to tactically support customers with practical how-to advice. The word these days is content. Lee LeFever’s Common Craft: Net Neutrality.

article thumbnail

What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. For instance, if you run a small bed and breakfast, consider creating a series of guest posts for a hospitality blog or cooking website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Earned Media?

ClearVoice

When I started my public relations career, earned media was all there was unless you counted advertorials and the like. Paying for media exposure is not earned media and is often something many people get wrong though the tactic has its place. Make a distribution strategy. It’s explicit content of full control.

article thumbnail

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. The Tactics of Content Promotion. Content Distribution. Advertorials (Sponsored Content).

article thumbnail

Why Cisco Is Hiring Over 200 Content Marketers

Contently

” Cisco is focusing on two key tactics to establish that voice. Cisco works with King Content to find opportunities to reach new audiences through native advertising and programmatic distribution. First, it wants to do a better job leveraging subject matter experts within the company. “Editorial integrity is key.”

article thumbnail

Why Cisco Hired Over 200 Content Marketers

Contently

” Cisco is focusing on two key tactics to establish that voice. Cisco works with King Content to find opportunities to reach new audiences through native advertising and programmatic distribution. First, it wants to do a better job leveraging subject matter experts within the company. “Editorial integrity is key.”

article thumbnail

8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Do you start a blog? Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Blog posts.