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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

If a prospect trusts the advice or information given in your blog posts, they might trust that your offerings are better quality than your competitor's because your brand knows the industry, what customers want, and the pain points that your product or service solves. That trust and credibility could ultimately lead to purchases.

Purchase 101
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Welcome To The Age Of Ad Blocking

Marketing Insider Group

And it’s a big threat to publishers around the world who are reliant on those ad impressions to sell banners and sponsorships. Today’s consumers want a fast, ad-free web experience, with less tracking of personal information by unknown third parties. So how are businesses responding to this ad-block headache?

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Sponsored vs Branded Content

Brandpoint

There’s a lot of information — and misinformation — out there about branded content and sponsored content. There are no clickable banners or pop-up ads. Instead, it creates connections with your audience by sharing what’s at the heart of your business. Obviously advertorial. Are they the same? Good questions.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Although one could argue about the misleading nature of native advertisements, the Federal Trade Commission (FTC) has enforced the necessary guidelines to prevent businesses from employing shoddy advertising tactics. Branded Content.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

In this article, we’ll break down how native advertising works and the exact steps to get started with your first campaign to help your e-commerce business grow. . native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Are they using advertorials? Revcontent.

Traffic 134
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

In return, we will offer you either 5,000 free header banner impressions at ——— or we can give you a free listing at ——— Web Directory for one year. No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising.

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Native Content Best Practices for 2020

Martech Advisor

Iván Markman, Chief Business Officer at Verizon Media. Outline a comprehensive content strategy, with a judicious mix of promotions and information. It improves brand recall, and also clearly discloses to the consumer that they are clicking on an advertorial. . “Native advertising continues to explode.