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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Counting Media Clips is a Zero Sum Game. Fire your PR firm in 2014. It’s All About Merchandising.

PR 100
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What Is Earned Media?

ClearVoice

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Earned media also results in content that can be used for your website, social media, newsletters and beyond. Bottom line?

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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Articles found in printed publications ranked higher in perceived quality than those generated online. Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered.

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How to Use Paid Placements to Streamline Your PR Efforts

Brandpoint

Getting your message out there in the media, attracting new customers, bolstering your brand (or rebranding it), connecting with people, increasing sales — it’s the holy grail for marketers and PR pros. But when it comes to paid media, it can be confusing. Paid media is easy. Paid media is targeted.

PR 62
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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Ensure easy social media sharing for all content, including images, and video; use social media platform standards for size, layout, etc.;

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Is Starbucks’ “Upstanders” Honest Digital Storytelling or a Marketing Stunt?

Content Standard

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported. .

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

The first candidate came from a more traditional PR background. ” A focus on owned media. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Cisco, however, remains devoted to owned media.