Stop the Insanity. Fire Your PR Firm in 2014.
Marketing Craftmanship
DECEMBER 30, 2013
Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Counting Media Clips is a Zero Sum Game. Fire your PR firm in 2014. It’s All About Merchandising.
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