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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. With that in mind, your copywriting should suit the format of your ad. Have you ever been disappointed by an article that promised more than it delivered? Do: Use research and specific examples.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Bylined Articles. Some are one-and-done, and others are a series of articles or even a weekly column. Advertorials (Sponsored Content). Native Advertising (Content Discovery Networks).

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Four Reasons to Keep Branding During a Recession

WebMarketCentral

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide?

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

In this article, we’ll break down how native advertising works and the exact steps to get started with your first campaign to help your e-commerce business grow. . Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. In this article, we cover what paid media is, the types of paid media models, channels, and creatives, and the process of gaining paid media, with examples. Search Engine Ads.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Your customers and audience are a perfect source for your own research. It’s specific and to the point.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Your customers and audience are a perfect source for your own research. It’s specific and to the point.