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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. For example, editorial stories that function as in-feed ads can afford large word counts, whereas paid search units and promoted listings have less room to work with. Do: Use research and specific examples.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Bylines cost nothing, but it takes time to research the media and pitch them why a brand’s executive should write for them. Native distribution is more conducive to content marketers than banner ads and lacks the pervasiveness of banner blindness. Advertorials (Sponsored Content). Native Social.

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Four Reasons to Keep Branding During a Recession

WebMarketCentral

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide?

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ).

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Search Engine Ads. Banner Ads. Native Ads. Types of Ad Creatives. Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. Example of a Pay-Per-Click Ad on Google Search. Banner Ads. Example of a Banner Ad.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Your customers and audience are a perfect source for your own research. It’s specific and to the point.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Your customers and audience are a perfect source for your own research. It’s specific and to the point.