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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Marketing suffers from a poor job of branding. As a role, a function, a college major, marketing lacks credibility. But marketing and selling are different things. While advertising is a form of marketing, it is not the only thing, or the biggest thing marketers do, or the thing that delivers the best marketing results.

Insiders

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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

ViewPoint

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

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What are CMOs’ Most Important Media Channels?

Porch Group Media

Mobile Video – 56%. Currently, 19% of CMOs spend 80% or more of their advertising budget on digital channels and on the other end of the scale, 22% spend less than 20% and 30% spend between 20-39% on digital advertising channels. Other traditional channels included print, direct mail, radio and out-of-home. .

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15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Why Should B2B Marketers Care? Erin Carson.

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Three Unexpected Gen Z Trends Defining Tomorrow’s Digital Content

Martech Advisor

Mobile devices are the hub of Gen Z’s digital life, but other connected devices such as TV and tablet/portable computing also play prominent roles in how they consume and share content. Marketers should also explore opportunities to enable users to create their own content, monetize it and share that content with other users.

Trends 59
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47 Superb Social Media Marketing Stats and Facts

Webbiquity

billion use social networks from a mobile device. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business. However, consumers say that social media plays almost as big a role in purchasing decisions as does television. ( 21 Social Media Marketing and Advertising Stats and Facts.